Two years ago when I first started this blog all it was was just a little hobby blog. Write about stuff I like, stuff I didn’t, and anything else that I thought would help other girls out there like me. It wasn’t until about 6 months later when I started to consider how to monetize this space and figure out how one can earn more money from your blog. With so many different network options, it can be difficult to know the right choice.
*This post contains affiliate links, at no additional costs to you.
While monetizing your blog is the main route to take when you want it to be more of a job than just a hobby, it’s not the only thing to consider. If you want the part, you also need to act and look like it.
Take yourself seriously
Like I said before, if you want the part, you gotta walk the walk. When I first started blogging I was almost embarrassed about it. I still felt that people thought of blogs as annoying “online diaries.” That was something I seriously wanted to avoid.
I am a huge advocate that mindset is really the only thing holding you back. If you don’t believe in yourself, who will? The second you treat your blog as the real deal, others will too. And once others view you as someone who knows their sh*t, you’ll soon get brands to think of you the same way.
The first and best decision I made for my blog was to choose to self-host. What is self-hosting you ask? This just means that you own your domain and don’t have a “.blogspot.com” or “.wordpress.com” at the end of your URL. While these options are good for those who are testing the waters, they are not ideal for making money through your website.
Fact is, although all the words are yours, you technically don’t own any of the content on the site… the host (blogspot, wordpress, etc..) does. This means that at anytime they can take down your content–something that brands don’t want to deal with. And because they don’t want to run the risk of paying someone to create content only for it to be taken down the next day, they simply will look over you.
I have only ever hosted with Host Gator and will back them time and time again. Not only do I find them insanely affordable, but their customer service is bomb.com. During the first couple months of blogging, there were so many technical difficulties that I had no clue how to fix. I can remember times when I would be on the phone for not even 5 minutes before the problem was solved. And I also remember those times when I called with a never-ending list of questions and the rep stayed on the line until I understood everything.
Tip: If you haven’t signed up for hosting through Host Gator before, just click the link and type “SPRING2017” to get up to 60% off!
Don’t rely solely on networks
Media networks that connect bloggers to brands are a great place to start when you are just starting to look into brand partnerships. They already do the hard work for you–finding the brand that is willing to pay for online influencers. The first network I ever joined was Social Fabric (SoFab), about 6 months into blogging. The thing I love about the network is that there’s a wide variety of campaigns (or “shoppertunities”) so you’re bound to find something that fits your blog. I’ve also had a lot of success with Clever Girls, Fitfluential, and occasionally Influence Central.
With more and more bloggers joining networks, it can be hard to shine through on popular campaigns. This is the main reason I want to encourage you to diversify and reach out to brands separately. Heck, if there’s a campaign you don’t get chosen for with a brand you still love, you could always still reach out to them separately. If they work through networks, then they might have a business model more open to working with influencers.
Here’s the catch: I never charge the same amount as I would have earned through a network. Through an online course I took last year (I’ll talk more about it later), I found out that networks take a lot of the cut. For instance, if you work through a network and make $200, the network also made $200. So in reality, you could quite have possibly left the collaboration with close to $400 had you connected directly with the brand.
Invest in yourself
I think it’s so crazy how people are so quick to refuse investing in themselves. What’s the difference in paying for college or paying for your business?
Nothing is worse than being out and about, chatting with someone who is interested in your blog, and not having something professional-looking to give them. Not only are business cards awesome to give to potential readers, but potential clients as well. Having a card on hand could be the difference between landing the gig or not. Plus, you can score business cards for well under $20–an investment definitely worth making!
So, not everything you need to run your blog you learn in school. Lucky for you there are so many wonderful online courses that teach you the tricks of the trade… in just about any topic imaginable. When I first started blogging, I tried to avoid any kind of investment. And take it from me, you don’t wanna follow my lead because it just postponed my making money. Not cool.
Now if you’re actually serious about making money in your little corner of the internet (aka your blog) you’ll need this one course to get you working with brands. Last November, I purchased BossPitch and it has totally changed the way I look at partnering with brands. Again, I was kind of hesitant to invest the money in myself, but this purchase is something I will never regret. And as Erica (the BossPitch queen herself) put it…this course is chalk full of strategies on making money–the sole goal you have right now. And since this course teaches you how to make money, you’ll earn more money from your blog in no time. I earned back the money spent in just 2 brand collaborations! And truth is, after I determined how much I should be charging, I increased my rates 3x!
One of the awesome partnerships I landed by following all of Erica’s steps was with Bonefish Grill–one of my fave restaurants.
PSA: (well 2 actually…) 1st: if you haven’t entered my $50 @bonefishgrill gift card GIVEAWAY make sure you enter in my previous post now! 🐟❤ 2nd: If you want to get some good deals on sweaters hit up @marshalls ASAP because I scored this insanely comfy turtleneck for only $13!!! 👏🏻 #valentines #sweaterweather #giveaway #fabfound
BossPitch goes through step by step how determine what companies work best for your niche/brand and how to reach out. The way Erica talks about pitching brands is so helpful and really got my blog going in the right direction. Just because this course is targeted to pitching directly to brands, doesn’t mean that’s all it’s good for. I have also used her persisting strategy at times when a brand reaches out to me. I simply treat it as if the brand just got back to me after my introduction email and inform them how valuable of a partnership this could be.
I really wish I could share my favorite part of the course, but I just don’t have one. Every module was jammed pack with info that is just as valuable as the previous one. This is why I want you to benefit just as much as I have and hop on the Boss Pitch bandwagon. Like now.
So here’s the deal:
The doors are only open now through May 31st, and there’s no telling when the doors will reopen. And by then you could have quadrupled your rates too!
BossPitch is going for $397 until May 24 at 11:59 pm.
Then, the course will be $497 until May 31 at 11:59 pm.
Plus you also get to join in on a super exclusive Facebook community for all BossPitch students. Whenever you have a question, just pop in and ask your Q and others, including Erica, will help you. Just having this community alone is worth every penny.
Because I want you to get the same (if not more) value out of BossPitch as I did, I want to offer you some bonuses when you buy BossPitch through my affiliate link. As a reminder you price doesn’t go up at all. I just get a small commission and am notified when someone purchases through my link. Once you have completed the course you will receive:
1. You will receive a 60 minute one-on-one coaching call with me to discuss pitching, strategy, and any other concerns you have.
2. I will also help proof-read or edit your first couple pitch emails to get you going.
So what are you waiting for?? You won’t be sorry. 🙂 Also- if you have any Q’s about the course pleasepleaseplease shoot me an email (firstname.lastname@example.org) ASAP so we can get you an answer!