You’re a blogger who is aiming to reach a large audience with the super awesome post you just published. Well, how do you act when the amount of people you expected to see your post is insanely lower than you had thought. And what do you do when you check Google Analytics and see that your stats are actually going down…instead of up?! Yeah…part of this is why I’m taking a break from Google Analytics.
If you’re anything like me, you are probably freaking out and wondering why no one likes you (yeah, we’re getting dramatic). Sweat starts rolling down your face as you try to figure out where you went wrong.
“Did I not promote enough?”
“Do I promote too much?”
“Is what I like to write about not cool or popular?”
These are just a few thoughts that prevent all of us from keeping our blogs fun and loving it as much as we did when we first started. Lately, I have been having way too many of these thoughts and they have definitely altered blogging for me. Although I strive to create content that will help others, I began to write content solely for others and not blog for who I originally started it for…me.
We need to define our own happiness
Being happy needs to come from within. If you aren’t happy on your own, then all the other outside influences combined cannot possibly help you out. For a while now I have been using Google Analytics to tell me how valuable I am. I looked to GA to make me happy…the higher the numbers, the happier I am.
How is this healthy? Looking to the internet to tell me how happy I am will never actually make me happy. Blogging about fashion, self improvement, and beauty make me happy, so guess what? That’s what I’m going to do! When you do something that makes you happy, all the other factors don’t matter. If I blog about what I am truly passionate about, it will show through my writing, making the reader’s experience that much better.
I’m taking blogging content advice with a grain of salt
There are so many “blogging influencers” out there that try to tell me what content I need to blog about when. There are also so many posts out there telling bloggers how many words need to be in their blog posts. Yes, people love informative posts that help them, but I know I’m not the only one who appreciates short and to the point blog posts! While I agree with them to an extent (obviously posting about Christmas in the summer won’t be a popular post), I know my targeted audience and what they are interested in. Looking to them for advice is helpful, but following someone’s every word won’t always benefit you like it did them…which is why I am not going to take most advice with a grain of salt.
Why and how I’m taking a break from Google Analytics
Due to having a GA app on my phone, I typically check my stats at least 3 times a day (yikes!) and if I don’t have the amount of views that I think I should have at a certain hour, I get so down on myself. I became so ridiculous that I would open the app automatically and not even realize it!
If you are a blogger or anyone that works with social media, you know all about the algorithm changes. Yeah, well the Pinterest changes have really hurt my little blog here. With my stats going way down, it made me think about when I originally began this journey. When I was having friend/roommate problems I looked to the blogging world to take up my time…which was probably one of the best decisions I have ever made.
Obsessing over my stats took so much time and energy from me and I didn’t even realize it until I had a chat with my friend Chelsie, from Hey, There Chelsie. Talking about the blogging world with someone else that understands helps me feel that I’m not alone and see things in a different light. We both determined that we define our happiness by what Google Analytics tells us and that we needed to make a change. For the next month, I will not be looking at my GA app (or online) in an effort to prove to myself that blogging is more about the connections I make and the people I can help than what the numbers say.
My end goal:
I have begun creating Youtube videos ( you can follow me here ) and although it was awkward at first, I actually love making them! I might do some kind of tutorials here and there, but my goal with the channel is to create content that helps my followers see and learn more about the person behind the screen. Blogging is so much more about the journey, and not the result…as with anything else in life. Blogging has also allowed me to meet some awesome people, and although I haven’t met any of them in person yet, I can truthfully say that they have become some of my closest friends! Getting back to the roots and true purpose of blogging is ultimately what I am going to be working for
I have been soul searching and figuring out which direction I want to take this blog, and have redefined my mission statement: Regardless of working in a male-dominated career or not, I am working toward teaching readers that they are capable of doing whatever they set their sights on as long as they are willing to work. I want to inspire you all to love yourself and be the best person you can be.
Is there anything that you want to change about your blogging routine?
Chelsie is also taking a break from GA and getting back to her blogging roots, so make sure you check out her post too!